Dummies Series

One of the worlds greatest scientists, Albert Einstein said: The best explanation is as simple as possible, but no simpler. When applied to the business world, this can be one of the best competitive advantage that will allow your business to become the leader in its field.

The guide books industry has its own leader that has applied the parsimony concept to guide books and as a result, has literally revolutionized the whole industry of guide books. The Dummies series books or also knows as “Dummies guide to (insert a specific field)” have become worldwide famous guide books that nowadays cover any domain one can think of- from computer science, art, math and many more

Started in 1991, this type of guides also known as for dummies series or books for dummies, gained a large market share though their simple approach. Initially focusing at the new computer software at that time, they released the DOS for dummies in 1991 and despite the skepticism around it, have succeeded to sell million copies worldwide. Expanding from ever changing technologies to literally any other field imaginable, their approach focusing on simplifying things as well as adding humor to learning, has made their business model a successful and inspiring one.

The popularity of the dummies guides is proven by the fact that they have been translated and sold in more than 27 languages that helped million people worldwide be able to learn new computer technologies or any other field at a beginner level. Their business model has inspired other guide books in other fields to simplify their learning techniques and make them more accessible to the regular customers that had no prior knowledge in a specific field.

Their business approach seems even more valuable today where in an infinite world of information and knowledge, from paperback guides to online guide or mobile guide applications, ones most valuable competitive advantage is making things simpler.